At the 16th International Conference “PrivateLabel-2024: New Directions in Private Label Development – Ukrainian and International Experience,” BFI’s Deputy General Director Yuliia Horbachenko shared insights on managing the quality of BFI’s brand production.
Key points from the presentation:
- Importance of Quality: Yuliia emphasized the necessity of maintaining high-quality standards and control at every stage of production as a foundation for consumer trust and the success of the BFI brand.
- Benefits of Certification: Special attention was given to the advantages of product certification, which:
- Confirms compliance with international standards and safety requirements.
- Enhances the company’s competitiveness.
- Opens new markets for the company.
- Ensures stable growth and brand recognition.
- Investing in Quality: Yuliia highlighted that investing in quality is a key factor in the development of private labels, enabling stable and sustainable growth in a competitive market.
BFI’s participation in such prestigious international events demonstrates our commitment to continuous improvement and knowledge sharing in quality management and private label development.